With us potencial becomes performance

At ZEL, we integrate technology & human expertise to accelerate growth.

About us

In the age of AI, leaders face a new set of challenges. We help leaders and teams understand what the AI transition truly requires — from redefining goals and clarifying desired outcomes, to redesigning workflows, roles, and decision-making processes.

Our mission

Our mission is to guide the organization in building the mindset, skills, and structures needed for responsible, effective AI adoption. We ensure that the technological change is matched by cultural alignment, so the organization can move from experimentation to real, scalable impact.

Why ZEL

We help organizations capture real, measurable business value from AI and emerging technologies — with a human-centered approach.

Our Clients

Our Values

Disruption

Curious & courageous

Curiosity and courage help us when we practice STRATEGIC AND TECHNOLOGICAL DISRUPTION challenging the basic assumptions, beliefs, or practices for you to succeed.

Reflection

Self-, community and situational

(Self)critical and systemic thinking can help us see the situation with less distortion and help us uncover the situation's drivers. PURPOSE-LED SELF-REFLECTION is a prerequisite when we want to understand what creates the most value for you and helps to focus on measurable developments of your business.

Care

Compassionate and genuine

We know from experience that quality leadership is an art that integrates all aspects of human existence. It is also about TAKING CARE OF INDIVIDUALS AND THE COMMUNITY in your organization. It is not a routine but continuous growth and development in practice and character.

Sustainability

Creative and profitable

Creative and profitable SUSTAINABILITY THROUGH CHANGE means a balancing act, where we try to tune in with the highly complex ecosystem surrounding and fostering us, while all variables of this highly complex ecosystem change in each millisecond. Ecological, social, and economic pollution and instability start in the mind.

Our Professionals

Together, we make it happen

Viktor Lénárt
Viktor Lénárt
Founder, Executive Coach, Leadership & HR Development Consultant
Gergő Lencsés
Gergő Lencsés
Managing Partner, CXO Advisor, AI Transformation Lead
Rita Tóth
Rita Tóth
Senior Consultant, Postdoc Researcher, Trainer
Andor Kerti
Andor Kerti
Solution Architect
Bettina Szabó
Bettina Szabó
Operational manager, Certified Coach
Rozina Musch
Rozina Musch
Project manager, Business Coach, Team Coach, Trainer